星期五, 十二月 01, 2006

落花

落花铺路风满树
流水不住问归处
半壁残阳羞入眼
沿廊踱步循李杜

首句妙语天成,次句合之;三句望西而作,尾句寻寻觅觅,反反复复,沿廊而走,当真妄学李杜。

初冬黄昏,于元大都公园。

Aggregation (not Content) is king.

Chris:
The common misconception these days is that services like YouTube are Web 2.0. This is only partially correct. Uploading your work to a site, rating it, sharing it - these are not new concepts. Sites/Services like DeviantArt have been doing it since Web 1.0.

People are talking about the word 'Community' like it represents the spirit of Web 2.0. Community was one of the buzzwords of the Web 1.0 bubble. It is not new.

The new part is that YouTube lets you embed your video on other sites and access their content via RSS. These are both forms of syndication.

So if syndication is the main new feature (and not community or user-generated content) then the main new tool must be aggregation.

But aggregation is a means to an end. When a user is able to access content on their own terms another much more fundamental trend reveals itself. Personalization.

Every feature typically associated with Web 2.0 (blogs, syndication, rating, digging, ajax) is actually about allowing greater Personalization by putting the user at the centre of their experience.

Off-line Activities are Being Changed by Online Interactions


With another point of view, we get some new finding from the survey(via Jacqui Cheng):
The report also found that as Internet users increasingly use the web to socialize, they also translate those online social connections to real-life activities. 20.3 percent of those who participate in online communities also participate in offline activities related to the online community at least once a year. Members of The Lounge can certainly attest that, in any given week of the year, it's almost guaranteed that there is an "Arsmeet" happening somewhere around the world. Similarly, 40 percent of the respondents reported being more involved in social activism since they began to participate in online communities, with two thirds of those involved with social causes saying that they are now involved in activities because of the Internet.


The copyright of the results in the table above belongs to the original author.

The Virtual World is More Real

TMCnet:
1,In the sixth Surveying the Digital Future study, University of Southern California’s Annenberg School Center for the Digital Future found Internet usage in the U.S. continues to rise.
A more significant finding of the survey is that, in its own way, the virtual reality of the Internet has become as “real” as the “real world.”
Large numbers of Internet users hold such strong views about their online communities that they compare the value of their online world to their real-world communities,” USC Annenberg School said in a summary of its survey, released Wednesday.

2,In a related study, research firm Medefield found that the Internet has become numero uno when it comes to methods used for gathering data in pharmaceutical industry market research studies.
Specifically, Internet-based market research “has leapt ahead of face-to-face and phone interviews to become the world's number one method of data collection for quantitative physician studies,” Associated Press said in a report Wednesday.
Acceptance of the Internet as a way to gather research data has been especially rapid in the European Union, AP said.

The USC and Medefield studies, while discussing different aspects of the Internet’s impact on society, nonetheless speak of a broader trend: the online world is more “real” than ever, whether viewed as a way to make and keep friends or gather data for professional research.


The Website of the University of Southern California’s Annenberg School Center: www.digitalcenter.org

星期四, 十一月 30, 2006

Nokia:Betting on Internet for the future


Olli-Pekka Kallasvuo(Nokia CEO and President):
"Mobile communications is once again changing even faster than many of us have predicted, and we are still far away from this being a mature market.The Internet has transformed the way we live our lives and communicate with each other, and we expect it to play a key role in the next phase of Nokia’s growth. The next wave of the Internet will be to make it truly mobile, creating new ways for people to connect to others and find information from wherever they are. Nokia intends to be at the forefront of this new era and be the company that truly merges the Internet and mobility."


p.s. Nokia World is live now,Nov.29-30 in Amsterdam, the Netherlands.

Europe:Dot-com boom vs Web2.0

Doug Clinton:
It seems to me that at least part of the reason for the level of activity in Europe is the difference in financial model for Web 2.0. The dot-com boom was all about investing a lot of money, developing fast and then going for IPO. Burn rates for dot-coms were legendary and the capital was available on the basis that the investors would reap huge rewards on flotation. This, of course, meant that access to the much more flexible and willing US stock markets was very important.

Web 2.0 seems to be going about things differently. Companies are starting up on shoestring budgets and the exit strategy seems to be to be bought by Google, or some other cash-rich survivor of the last boom. The hardware and software necessary to get an idea off the ground is now trivially cheap in comparison to six years ago so the major cost is people. That means that two or three people who are willing to invest their own time in developing an idea can come up with something innovative and viable in a few months so access to a lot of liquid capital is not as necessary.

星期三, 十一月 29, 2006

碎片化的传说

殷建松
“在如火如荼的全民娱乐时代,我们2007年的主题词将会是:电视娱乐、互联网娱乐和移动娱乐。硅谷已经被好莱坞人士所占领,ICT产业的驱动力是娱乐化。那么娱乐化之后的发展方向是什么呢?我认为是“广告化”。微软的发展方向是把Windows和Office免费提供而通过广告来收费(类似最近大受诟病的流氓软件),谷歌的发展方向是在每个视频片断中植入AdSense。因此媒体、娱乐、广告三者的融合,是网络融合中新泛起的浪花。

为什么广告变得这么核心?原因在于我们所处社会在日益碎片化。我曾经住在旧金山的同学家里,他是个美国人在欧洲和我一起读的MBA,但是他竟然没有听说过《富爸爸穷爸爸》这本书,让我大吃一惊。后来接触美国社会时间长了,我也就见怪不怪了,美国没有像中国央视新闻联播这样的所有人都会看的节目,每个人为了竞争只能专业化道路上越扎越深,导致了碎片化,而广告将成为融合各种碎片价值的弥补手段。

所以在2007年,融合和碎片、极大和极小,这样的两极分化会更加明显。”


对我而言,碎片化是一个已经发生的故事。而事情的发展方向,已经逆转了过来。专业化,及其导致的碎片化,其实是工业革命对于个人生命结构的渗透和侵占。“机器在塑造人际关系中的作用是分割肢解的、集中制的、肤浅的”,麦克卢汉在近半个世纪前的判断依然精准而透彻。

而从上个世纪开始,从ARPANET的建立、计算机革命到互联网革命,到现在的Web2.0(麦克卢汉还愿意加上“自动化”的贡献,他说“自动化的实质是整体化的、非集中制的、有深度的”。),个人的被割裂已久的各种能力正在被唤醒和强化。从人们和信息的关系,我们就可以窥见先机:信息从等待人们的前往,转变为疯狂的涌向人们;人们不仅是信息的消费者,同时也成为大量信息的创造者(感谢blog,podcast,wiki,IM等新技术、新工具);新环境下,人们不仅是读者,还需要成为编辑,帮自己从汹涌的信息海里疏导出有价值的涓涓细流。

尽管日本的战略大师大前研一专著论述,“专业主义”是我们这个世纪不可或缺的能力,我自己的判断是:专业主义会成为工作的要求,而生活上,什么都要会一点,个人打理一些小事情的趋势会猛烈的多;而工作和生活会逐步融合,准确的说会变得“工作生活化”,成为游牧人一样的个人供给者。

所以,碎片化的预言,是属于过去的传说了。即将到来的,是个人的整体化时代。

p.s.殷建松先生是In-Stat China的总经理。他及所有In-Stat China分析师的博客似乎只有注册以后才可以阅读。