乏倦压在你的心上,你眼中尚有睡意。
你没有得到消息说荆棘丛中花朵正在盛开吗?醒来吧,呵,醒来！不要让光阴虚度了!
在石径的尽头,在幽静无人的田野里,我的朋友在独坐着。不要欺骗他罢。醒来,呵,醒来罢!
即使正午的骄阳使天空喘息摇颤——即使灼热的沙地展布开它干渴的巾衣。
在你的心的深处难道没有快乐吗?你的每一个足音,不会使道路的琴弦迸出痛苦的柔音吗?
吉檀迦利，冰心译本，第27节。
P.S.这节诗，是属于9月6日的。
星期六, 九月 09, 2006
校园内的商业传媒机构
我所知道的：
2006年3月开始，对外经贸大学的宿舍楼、主要教学楼和办公楼的一层各电梯口陆续安装了液晶播放机。
到9月7日为止，所播放的内容只是学校制作的宣传片，关于本科评建的系列。
9月7日晚，我注意到宿舍楼的播放机播放了一条关于“中国骄傲”的短片，应该是公益广告。
9月8日下午出门时，那台播放机在播放周杰伦最近的“动感地带”短片，一条商业广告。
回来时，那台机器播放了关于自己来历的广告：College Media， 讯迪传媒。
我搜索到的：
关于讯迪传媒，搜索引擎目前的有效收录结果极少。关于Colledge Media（tm）和大学，只有一条招商广告，但其透露的信息基本可以满足我们的需要，摘要如下：
自我介绍：
College Media是在政府相关部门统一协调并得到各高校支持下成立的一家专业的中国高校媒体开发运营机构，是全国首家成功使商业广告进入大学这一广告禁区的实力传媒机构！College Media计划在2007年8月31日前，投资7000万美元，以自动播放的液晶广告机覆盖全国200所高校的学生宿舍楼和办公楼等交通要道，用10000块屏幕总装数打造全国最大的校园媒体。
目前规模：
目前，College Media已经完成安装的学校有：对外经贸大学、北京外国语大学、中国政法大学、中国石油大学、华北电力大学、中央财经大学、北京电影学院、中国工商大学；即将安装的学校有：中国林业大学、北京理工大学、中国矿业大学、北京信息学院、中华女子学院、中央音乐学院、北京印刷学院、北京建筑工程大学、北京石油化工大学等共计30所。
针对清华大学、北京大学、人民大学等校的特别解决方案正在酝酿中。
播出说明：
播出时间：早7：00---晚9：00，不低于12小时。
播出形式：每12分钟一循环，全天循环不少于60次。
播出内容：除企业广告外，College Media 还将制作收视率高的娱乐节目，以提升节目品位， 培养同学主动关注的收视习惯。
所有企业宣传片均由广告审批机构认可。
媒体报价：
城市 发布频次 刊例价（元RMB/周）
City Spot/day 30秒 15秒 5秒
北京 60次/天 98000 59000 26600
30次/天 59000 35300 16000
备注：1，本价格有效期为2006年12月31日前。
2，如客户能实现在2006年8月15日签约，可享受4折的优惠。
我所困惑的：
1，这样的分众模式进入大学校园，尤其是对外经贸大学等公立大学，是否合适？
2，其是否会取得分众在写字楼等纯粹的商业场所同样的成功？
3，像分众这样的对于除了消费者之外，自身和广告商等都看似完美的模式，是否具有内在的可持续性？
晚饭时和社区英语中心外联部的同事聚会，我提问大家对于学校里液晶播放机的看法。总结一下，大致有：
以为是学校为了迎接本科评建安装的，觉得没必要，并且大家意识中都以为是关于本科评建的内容了，会主动将其过滤的；
认为学生上下课比较忙，不会给其太多注意力；等等。
我以为，第一点，随着时间的推移，大家很快就会注意到，内容不知什么时候变成商业广告了。
第二点会是个问题。学校的人流时段比较集中，每次在电梯前停留时间也不长。但总有些东西我们不好确定，所以暂时不做结论。
这个问题，我会继续做进一步的观察和思考。
P.S.那条招商广告我这里很久没打开，所以是看的百度快照。
延伸阅读：
讯迪传媒SWOT分析
关于讯迪传媒：一个小型问卷调查
2006年3月开始，对外经贸大学的宿舍楼、主要教学楼和办公楼的一层各电梯口陆续安装了液晶播放机。
到9月7日为止，所播放的内容只是学校制作的宣传片，关于本科评建的系列。
9月7日晚，我注意到宿舍楼的播放机播放了一条关于“中国骄傲”的短片，应该是公益广告。
9月8日下午出门时，那台播放机在播放周杰伦最近的“动感地带”短片，一条商业广告。
回来时，那台机器播放了关于自己来历的广告：College Media， 讯迪传媒。
我搜索到的：
关于讯迪传媒，搜索引擎目前的有效收录结果极少。关于Colledge Media（tm）和大学，只有一条招商广告，但其透露的信息基本可以满足我们的需要，摘要如下：
自我介绍：
College Media是在政府相关部门统一协调并得到各高校支持下成立的一家专业的中国高校媒体开发运营机构，是全国首家成功使商业广告进入大学这一广告禁区的实力传媒机构！College Media计划在2007年8月31日前，投资7000万美元，以自动播放的液晶广告机覆盖全国200所高校的学生宿舍楼和办公楼等交通要道，用10000块屏幕总装数打造全国最大的校园媒体。
目前规模：
目前，College Media已经完成安装的学校有：对外经贸大学、北京外国语大学、中国政法大学、中国石油大学、华北电力大学、中央财经大学、北京电影学院、中国工商大学；即将安装的学校有：中国林业大学、北京理工大学、中国矿业大学、北京信息学院、中华女子学院、中央音乐学院、北京印刷学院、北京建筑工程大学、北京石油化工大学等共计30所。
针对清华大学、北京大学、人民大学等校的特别解决方案正在酝酿中。
播出说明：
播出时间：早7：00---晚9：00，不低于12小时。
播出形式：每12分钟一循环，全天循环不少于60次。
播出内容：除企业广告外，College Media 还将制作收视率高的娱乐节目，以提升节目品位， 培养同学主动关注的收视习惯。
所有企业宣传片均由广告审批机构认可。
媒体报价：
城市 发布频次 刊例价（元RMB/周）
City Spot/day 30秒 15秒 5秒
北京 60次/天 98000 59000 26600
30次/天 59000 35300 16000
备注：1，本价格有效期为2006年12月31日前。
2，如客户能实现在2006年8月15日签约，可享受4折的优惠。
我所困惑的：
1，这样的分众模式进入大学校园，尤其是对外经贸大学等公立大学，是否合适？
2，其是否会取得分众在写字楼等纯粹的商业场所同样的成功？
3，像分众这样的对于除了消费者之外，自身和广告商等都看似完美的模式，是否具有内在的可持续性？
晚饭时和社区英语中心外联部的同事聚会，我提问大家对于学校里液晶播放机的看法。总结一下，大致有：
以为是学校为了迎接本科评建安装的，觉得没必要，并且大家意识中都以为是关于本科评建的内容了，会主动将其过滤的；
认为学生上下课比较忙，不会给其太多注意力；等等。
我以为，第一点，随着时间的推移，大家很快就会注意到，内容不知什么时候变成商业广告了。
第二点会是个问题。学校的人流时段比较集中，每次在电梯前停留时间也不长。但总有些东西我们不好确定，所以暂时不做结论。
这个问题，我会继续做进一步的观察和思考。
P.S.那条招商广告我这里很久没打开，所以是看的百度快照。
延伸阅读：
讯迪传媒SWOT分析
关于讯迪传媒：一个小型问卷调查
星期三, 九月 06, 2006
电影人生
有些时候，会莫名地感到一些沮丧。如果当时正好在看电视或者电影，就会习惯从那里找到一些灵感，好快些摆脱这种难受的状态。有时候，百无聊赖，会刻意去看一部电影，似乎看完后就会发现生命的意义，或者影片会告诉我们问题的答案。
比如，曾经看到一个原本叛逆的儿子在领悟了平凡父亲的卑微和伟大后，惭愧的出现在卖报纸的父亲的摊子前面，默默的去帮着做点什么。父亲内心高兴极了，虽然他只是深深的笑在心里。他边整理报纸，边对儿子说到：儿子啊，你看这些报纸。他们报到的同样的世界，可是他们的头条却没有一个相同的。儿子，你要在这个世界上有立足之地，也要找到自己的头条。
没记错的话，这部电影叫做“半醉人间”。
电影的确能够解决一些思维上的困扰，甚至带来一些难忘的比喻。比如“Good will Hurting”里，那里关于体验和知道的对话让我在后来自以为知道就好的时候提醒自己：你要自己去体验，否则只是躲在书本或者自己的想法里而已；再比如“Time Machine”里，那个怪物说的一句话“Those that take us back are memories,Those that carry us forward are dreams”,已经成为我理解这个世界的经典比喻。
“不过，仅此而已”，我原打算用这样的话结尾。但是，有一句话提醒我，我可以给电影足够多的赞誉，如果它们能够提供那些经典的比喻的话，因为——没有任何秘诀能够一旦被揭示，即引导人们必然走向富有和名望——指望一部电影实现所谓的改变人生，是有些对自己不负责任和懒惰的思想,对吧。
看过了,知道了,然后去体验吧。
比如，曾经看到一个原本叛逆的儿子在领悟了平凡父亲的卑微和伟大后，惭愧的出现在卖报纸的父亲的摊子前面，默默的去帮着做点什么。父亲内心高兴极了，虽然他只是深深的笑在心里。他边整理报纸，边对儿子说到：儿子啊，你看这些报纸。他们报到的同样的世界，可是他们的头条却没有一个相同的。儿子，你要在这个世界上有立足之地，也要找到自己的头条。
没记错的话，这部电影叫做“半醉人间”。
电影的确能够解决一些思维上的困扰，甚至带来一些难忘的比喻。比如“Good will Hurting”里，那里关于体验和知道的对话让我在后来自以为知道就好的时候提醒自己：你要自己去体验，否则只是躲在书本或者自己的想法里而已；再比如“Time Machine”里，那个怪物说的一句话“Those that take us back are memories,Those that carry us forward are dreams”,已经成为我理解这个世界的经典比喻。
“不过，仅此而已”，我原打算用这样的话结尾。但是，有一句话提醒我，我可以给电影足够多的赞誉，如果它们能够提供那些经典的比喻的话，因为——没有任何秘诀能够一旦被揭示，即引导人们必然走向富有和名望——指望一部电影实现所谓的改变人生，是有些对自己不负责任和懒惰的思想,对吧。
看过了,知道了,然后去体验吧。
星期二, 九月 05, 2006
The Characteristics of Now-New-Near Web（Part 2)
More Mobile-centric, less PC-centric: I believe that mobiles are what will accelerate the emergence of the N3 Web – both for content creation and consumption. Mobiles are with us all the time, and thus can be used both for creation (taking pictures, recording podcasts) and distribution (think subscribers). RSS can be the underlying carrier for this. The same can be accomplished via PCs – and in fact is already happening. In the context of emerging markets, mobiles will take centre-stage.
More Push, less Pull: The Reference Web is all about pulling information in a request-reply mechanism. The Incremental Web is about delivering the right information at the right time to the right device. Thus, I can get an SMS alert when a stock price crosses a threshold or when Tendulkar comes out to bat. Sending the same info to a PC or asking people to keep reloading the page is simply not practical.
Distributed, Bottom-up Publishing: The N3 Web is about empowering each one of us to publish because we have the tools to do so. Since much of this web is non-existent, the only way it will get created rapidly is with mass publishing.
User in control: With RSS, the user is in control. There is no question of any spam. If a user is not interesting in continuing the relationship, the user can simply unsubscribe to the RSS feed of the source.
RSS Aggregator Use: The N3 Web will be consumed in two primary ways – via alerts delivered to mobiles or PCs, and via an RSS Aggregator. The aggregator tracks what subscriptions users have, and what has been read by a user.
Ping Server, not Crawler: From an infrastructure standpoint, the web page crawlers get replaced by ping servers. Whenever there is new content published, the source pings a server which can then go fetch the new content and then notify users.
The post by Bill Burnham also elaborates on the infrastructure needed:
1. Ping Servers: Most blogs and an increasing number of other sites now send special “pings” to so called “Ping Servers” every time they publish new content. The ping servers do things such as cue crawlers at a search engine to re-index a site or provide a summarized list of recently published information to other web sites. Because ping servers are the first to know about newly published content, they are critical to enabling the real-time nature of Persistent Search.
2. RSS: RSS feeds can be used both to feed raw information into Persistent Search platforms (in a similar fashion to what GoogleBase does) as well as to take processed queries out. RSS is a polling based mechanism so it does not provide real time notification, but it is good enough in most cases.
3. Stored Queries: Stored queries are simply search queries that are “saved” for future use. Ideally, the stored query is constantly running in the background and it flags any new piece of content that meets the search criteria.
Two related concepts which will help us understand the N3 Web better are microcontent and microformats.
More Push, less Pull: The Reference Web is all about pulling information in a request-reply mechanism. The Incremental Web is about delivering the right information at the right time to the right device. Thus, I can get an SMS alert when a stock price crosses a threshold or when Tendulkar comes out to bat. Sending the same info to a PC or asking people to keep reloading the page is simply not practical.
Distributed, Bottom-up Publishing: The N3 Web is about empowering each one of us to publish because we have the tools to do so. Since much of this web is non-existent, the only way it will get created rapidly is with mass publishing.
User in control: With RSS, the user is in control. There is no question of any spam. If a user is not interesting in continuing the relationship, the user can simply unsubscribe to the RSS feed of the source.
RSS Aggregator Use: The N3 Web will be consumed in two primary ways – via alerts delivered to mobiles or PCs, and via an RSS Aggregator. The aggregator tracks what subscriptions users have, and what has been read by a user.
Ping Server, not Crawler: From an infrastructure standpoint, the web page crawlers get replaced by ping servers. Whenever there is new content published, the source pings a server which can then go fetch the new content and then notify users.
The post by Bill Burnham also elaborates on the infrastructure needed:
1. Ping Servers: Most blogs and an increasing number of other sites now send special “pings” to so called “Ping Servers” every time they publish new content. The ping servers do things such as cue crawlers at a search engine to re-index a site or provide a summarized list of recently published information to other web sites. Because ping servers are the first to know about newly published content, they are critical to enabling the real-time nature of Persistent Search.
2. RSS: RSS feeds can be used both to feed raw information into Persistent Search platforms (in a similar fashion to what GoogleBase does) as well as to take processed queries out. RSS is a polling based mechanism so it does not provide real time notification, but it is good enough in most cases.
3. Stored Queries: Stored queries are simply search queries that are “saved” for future use. Ideally, the stored query is constantly running in the background and it flags any new piece of content that meets the search criteria.
Two related concepts which will help us understand the N3 Web better are microcontent and microformats.
The Characteristics of Now-New-Near Web（Part 1)
RJ 昨天和今天写了两篇日志，论述了他所说的增强型Web(the now-new-near web,N3)的特质。2日志分别全文转录如下，看不懂英文的同学们，想想别的办法吧，翻译工作，我觉得自己做的话得不偿失。
Here are some characteristics that make the Incremental (N3) Web different:
RSS, not HTML: HTML is the foundation for the Reference Web as we know it. The page as defined by a URL is the granularity of this Web. It is a Web that we need to go to. Over time, our access to this Web has evolved from typing in URLs to remembering bookmarks to using directories to using search engines. In contrast, the Incremental Web is built around RSS – an XML format that is published to be read by computers. It carries the payload for what is new on a site. It allows changes to be tracked.
Subscriptions, not Search: With HTML, the best we can do in terms of remembering a site is bookmarks. Bookmarks had gone out of fashion because of search engines, but group tagging and sharing services like del.icio.us are bringing them back to life. Search engines remain the predominant way one finds information in the world of the Reference Web. With RSS, however, a new form of access is possible. This revolves around Subscriptions. Subscriptions are akin to setting up a form of relationship with content or a site, such that future published content can be delivered to subscribers.
Persistent Search: A related idea is that of persistent search. Here is how Bill Burnham explains it:
Simply put, Persistent Search allows users to enter a search query just once and then receive constant, near real-time, automatic updates whenever new content that meets their search criteria is published on the web. For example, let’s say you are a stock trader and you want to know whenever one of the stocks in your portfolio is mentioned on the web. By using a persistent search query, you can be assured that you will receive a real-time notification whenever one of your stocks is mentioned. Or perhaps you are a teenager who is a rabid fan of a rock group. Wouldn’t it be nice to have a constant stream of updates on band gossip, upcoming concerts, and new albums flowing to your mobile phone? Or maybe you are just looking to rent the perfect apartment or buy a specific antique. Wouldn’t it be nice to get notified as soon as new items which roughly matched your criteria were listed on the web so that you were able to respond before someone else beat you to the punch? Persistent search makes all of this possible for end users with very little incremental effort.
…
Persistent Search presents search companies with the opportunity to build rich, persistent relationships with their users. The search engine that captures a user’s persistent searches will not only have regular, automatic exposure to that user, but they will be able to build a much better understanding of the unique needs and interests of that user which should theoretically enable them to sell more relevant ads and services at higher prices. They will also stand a much better chance of capturing all or most of that users’ ad-hoc queries because they will already be in regular contact with the user.
Here are some characteristics that make the Incremental (N3) Web different:
RSS, not HTML: HTML is the foundation for the Reference Web as we know it. The page as defined by a URL is the granularity of this Web. It is a Web that we need to go to. Over time, our access to this Web has evolved from typing in URLs to remembering bookmarks to using directories to using search engines. In contrast, the Incremental Web is built around RSS – an XML format that is published to be read by computers. It carries the payload for what is new on a site. It allows changes to be tracked.
Subscriptions, not Search: With HTML, the best we can do in terms of remembering a site is bookmarks. Bookmarks had gone out of fashion because of search engines, but group tagging and sharing services like del.icio.us are bringing them back to life. Search engines remain the predominant way one finds information in the world of the Reference Web. With RSS, however, a new form of access is possible. This revolves around Subscriptions. Subscriptions are akin to setting up a form of relationship with content or a site, such that future published content can be delivered to subscribers.
Persistent Search: A related idea is that of persistent search. Here is how Bill Burnham explains it:
Simply put, Persistent Search allows users to enter a search query just once and then receive constant, near real-time, automatic updates whenever new content that meets their search criteria is published on the web. For example, let’s say you are a stock trader and you want to know whenever one of the stocks in your portfolio is mentioned on the web. By using a persistent search query, you can be assured that you will receive a real-time notification whenever one of your stocks is mentioned. Or perhaps you are a teenager who is a rabid fan of a rock group. Wouldn’t it be nice to have a constant stream of updates on band gossip, upcoming concerts, and new albums flowing to your mobile phone? Or maybe you are just looking to rent the perfect apartment or buy a specific antique. Wouldn’t it be nice to get notified as soon as new items which roughly matched your criteria were listed on the web so that you were able to respond before someone else beat you to the punch? Persistent search makes all of this possible for end users with very little incremental effort.
…
Persistent Search presents search companies with the opportunity to build rich, persistent relationships with their users. The search engine that captures a user’s persistent searches will not only have regular, automatic exposure to that user, but they will be able to build a much better understanding of the unique needs and interests of that user which should theoretically enable them to sell more relevant ads and services at higher prices. They will also stand a much better chance of capturing all or most of that users’ ad-hoc queries because they will already be in regular contact with the user.
Paul Graham的采访
来自Techcrunch采访摘要：
自然，到最后你必须形成自己的商业模式。不过迄今为止的经验都表明，和使某样东西流行相比起来，如何从流行的东西中赚钱要简单的多。
当我告诉创业者首先要专注与创造伟大的产品或服务，而不是担忧怎么赚钱的时候，得到的是无数批评。然而，这恰恰是Google所做的。这方面例子，还有Apple。你应该思考那些令人信服的榜样。
全文翻译自Rajesh Jain的blog:Emergic
update:9月6日 23：24，“不是”——“不过”，谢谢wei的指正。
我给创始人的忠告是：不要在一开始就急着形成自己的商业模式。开始时最重要的工作，是做出人们想要的东西。如果你没有这么做，多完美的商业模式都无济于事。
自然，到最后你必须形成自己的商业模式。不过迄今为止的经验都表明，和使某样东西流行相比起来，如何从流行的东西中赚钱要简单的多。
当我告诉创业者首先要专注与创造伟大的产品或服务，而不是担忧怎么赚钱的时候，得到的是无数批评。然而，这恰恰是Google所做的。这方面例子，还有Apple。你应该思考那些令人信服的榜样。
全文翻译自Rajesh Jain的blog:Emergic
update:9月6日 23：24，“不是”——“不过”，谢谢wei的指正。
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