Third Monday 是渥太华一个聚会的名字,Third Tuesday 是多伦多一个聚会的名字。这两个聚会是由一大群Blogger和社会媒体爱好者发起的月度论坛。他们主要通过公共关系(Public Relations)的视角来讨论社会媒体(Social Media)的各种相关问题。
为什么选择PR作为切入点,发起者之一的Joseph Thornley 写到:
We believe that public relations practitioners have a unique perspective on social media. We look at social media as an extension of the conversations we have always had with journalists and stakeholders to now include a much larger group of citizen journalists and interested people whose online conversations lead to the formation of communities of interest.
他们讨论的主题摘录如下:
First Monday and First Tuesday will provide us with the opportunity to talk about social media framed as a public relations challenge.
We will be able to focus on its potential for and impact on our profession.
How we can extend our capabilities by embracing social media.
How we can enhance our careers.
How we can better serve our clients.
And how we can then take our best thoughts forward into the broader discussion with others.
Ensuring that public relations is well represented.
Ensuring that public relations is in a leadership position in exploring and applying social media.
这些话题对中国同样有着深远的意义,可是国内的Blogger以及媒体界、舆论领袖(且这么称呼那些在互联网以及公共领域一呼百应的人们)对此似乎关注甚少。
刘韧发起的5G讨论是一个很好的范例,可是似乎什么都讨论,缺乏中心点,其成效大概也会只是止于讨论而已,在延续性和专精性上都值得忧虑。
也曾经看到有Blogger们、国内Web2.0初创公司的创始人们在杭州做他们成为“捣浆糊”的讨论,但这似乎有某种小圈子的感觉,远不足以作为一个公共思想交流的平台。
这方面,许知远那一群人在单向街书店举行的每周沙龙,其意义会更为深远。只是,其主题还远不够宽广,其对互联网的应用和认识还有待扩展。
随着时间的推移,国内互联网的成熟和精细化发展,目前的窘境或许可以得到解决。
星期六, 八月 26, 2006
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